Welome to our Store !


We’re a homegrown label from Coimbatore, crafting limited-edition, custom collections that blend everyday comfort with confidence. No noise. No mass production. Just thoughtful drops -

Plain. Purposeful. Timeless.

Tailored for the Season, Special Holiday Drop !

Customized Christmas Sweatshirt for Kids

1 9

U.S.O.T

Christmas Sweatshirt

Rs. 899.00
Rs. 999.00 Rs. 899.00
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Shipping calculated at checkout.
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Kids Hoodies

In all sizes from 12M to 11Yrs

New Collection

The Theory of Him, Plain. Purposeful. Timeless.

From boardrooms to backstreets, from 9-to-5s to side hustles this is for the men who show up, stand tall, and stay real.


Our collection of Terry oversized tees, hoodies, and streetwear essentials is built for comfort, driven by purpose, and styled for every journey.

Because every man has a theory. This is how you wear it

Unisex Terry Oversized Tees

Embrace the freedom of simplicity, choose T-shirts that put you in the spotlight.No logos, just your look your style

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Varsity Jackets

100% cotton, 300 GSM – Premium feel, crafted for comfort and style.

Supima Cotton Unisex T-Shirt

Made with the World's Top 1% cotton

Razorpay | Payment Gateway | Neobank
Made in India

Made in India

Sourced directly from talented artisans who have honed their craft for generations.

Transparent Pricing

Transparent Pricing

We are committed to complete transparency in our pricing and processes,

Fast Shipping

Fast Shipping

We usually dispatch your order the same day or the very next day.

5 Days Easy Exchange

5 Days Easy Exchange

Not happy with your purchase? Hassle-free 5 Days exchange

Customer Support

Customer Support

We are available to support you with any inquiries you may have.

Every package is a little family project, lovingly packed by my Family, just for you